OVERVIEW

Academia Medical Institute (AMI) offers an excellent accelerated program for nursing students within the Central Ohio region, with classes such as Practical Nursing (PN) and LPN-TO-RN Nursing Bridge. In support of their philosophy, which promotes quality education, AMI organizes smaller class sizes, seasoned professionals as the instructors, and several clinical facilities to complement diverse experiences.

CHALLENGES

AMI had several issues with its website:-

• Old Design and User Interface- The previous website had an old design and could not keep things with the present standards, where new students are concerned.
• Limited Mobile Responsiveness-With more and more people using the site through their mobile devices, the absence of a responsive design has resulted in unfortunate experiences for users.
• Complex Structure in Navigation- Essential information becomes very challenging for users to retrieve.
• Inadequate Content Management System- The existing CMS becomes non-user-friendly and makes updating information very hard and infrequent.

SOLUTIONS

• Redesign the Website- The entire design of the website underwent a redesign to achieve the current designs that make the site clean, professional, and visually appealing.
• Adoption of Responsive Design- The website was created with a mobile-first strategy, guaranteeing smooth accessibility and the best possible viewing experiences on a range of screens and devices.
• Streamline the Navigation- It created a navigable architecture in good, intuitive formats so that one can locate information related to programs, admissions, financial aid, etc, quite easily.
• CMS Integration- CMS was integrated, ensuring strong and user-friendly features built in AMI staff, empowering the staff to control and update the content in a facile manner without requiring technical knowledge.
• Content Improvement- Developed content that is high-quality, informative, and engaging to give value to the end-user and thus improve the overall site engagement.

RESULTS

After implementation, the AMI has seen notable improvements

• Increased Engagement- 35% increase in the average duration per session, thanks to modern and user-friendly design.
• Increased Mobile Traffic- Mobile users grow by 50% due to a more responsive design to access from phones.
• Enhanced Search Rankings- Visibility on the search engines was improved, generating a 40% increase in organic traffic.
• Better Content Management- The new CMS allows more frequent updating of content by staff, keeping it fresh and relevant.
• High Conversion Rates- Reduced complicated navigation with clear calls to action resulted in a 25% increase in inquiries and applications.

Conclusion

Strategic redesign and optimization of the website improved the user engagement, accessibility, and online presence of AMI. Overcoming the initial challenges with targeted solutions now gives AMI a platform that effectively meets the audience’s needs while enhancing its goal to provide quality nursing education.